Top Trend is a Sydney beauty brand competing in a crowded category. They wanted to attract local customers via a scalp therapy service while signalling clinical professionalism — without sounding like every other salon on the platform.
We turned the scalp therapy treatment into a viral social moment. The shoot focused on tactile, slow-motion product close-ups and authentic before-after results. We layered the content across rednote, Instagram and TikTok with creator partnerships that gave the brand both reach and credibility — the right creators talking, not just posting.
A genuinely viral post — likes, saves, comments and follows compounded across rednote and Instagram. Brand awareness lifted measurably; the salon saw an immediate uptick in bookings tied to the campaign window.
Their team are professional, knowledgeable, and always go above and beyond to deliver results for our business.— Top Trend · Founder
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