Index · Work · Boundless

Boundless.

From quiet account to category voice.

Industry
Beverage
Services
Social · Content
Website
be-boundless.com.au
Year
2023
Boundless campaign
#01

The Challenge

Boundless is an Australian antioxidant water brand. Their rednote account was underperforming — low views, low saves, low engagement. They needed a content reset that would actually appeal to the platform's young, lifestyle-focused audience inside two months.

#02

The Solution

We audited several leading beverage accounts on rednote, mapped what was working, and built a creative plan around short videos that placed the product in the everyday moments people actually post about: workouts, outdoor lifestyle, daily wellness. Every video laddered up to a single brand idea — antioxidant water, scientifically clean.

#03

The Result

Within six weeks the account added 600+ followers, average post likes climbed to 40–50, and average views to 1,000+. The new direction made the brand feel native to rednote rather than a brand parachuting in.

I would highly recommend TopStreaming to any business looking to take their online presence to the next level.
— Boundless · Director

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