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EN·中文

Contact us

Index · Services

What we do.

A consolidated set of disciplines that usually requires three agencies. We run them under one roof — so the strategy, the creative, and the spend stay aligned.

01 — Strategy

Brand Strategy

Strategy that earns attention. We define why your brand matters, who it's for, and how it speaks — the foundation everything else builds on.

  • Positioning & narrative. Where you sit in the market and the story that justifies it.
  • Audience definition. Who you're for, what they actually care about, and where they spend time online.
  • Voice & tone. A messaging framework writers and creators can apply consistently.
  • Visual direction. Mood, palette, typography and treatment that ladders up to the strategy.
  • Go-to-market plan. The 6–12 month rollout — channels, milestones, KPIs.
02 — Social

Social Media Marketing

Daily ownership of your social presence. We don't follow trends — we watch them, decide which apply to your brand, and run the calendar end-to-end.

  • Always-on content. Monthly content calendar, scripting, shooting, editing, and posting on Instagram, Facebook, TikTok and rednote.
  • Community management. Replies, DMs, comment moderation — within your voice, not a copy-paste template.
  • Organic growth. Format experiments, hashtag & topic research, platform-native trends — measured against followers, saves, shares.
  • Reporting. Weekly readouts, monthly deep-dive, quarterly strategy review.
03 — Influencer

Influencer Marketing

Partnerships with creators who genuinely move audiences. Every creator is auditioned and managed; every brief, post and metric is moderated by our team.

  • Sourcing. Long-term partnerships with vetted talent across Instagram, Facebook, TikTok and rednote — including Mandarin-speaking creators in Australia.
  • Brief & contract. Crafted briefs aligned to brand strategy; clear deliverables, usage rights, exclusivity windows.
  • Content moderation. Every post reviewed before publish for brand fit and platform compliance.
  • Performance tracking. Reach, engagement, saves, click-through, attributed conversions — reported per creator and per campaign.
  • Always-on or campaign. One-off launches or ongoing creator programs.
04 — Paid

Media Buy

Performance media that earns its budget. Built around real conversion goals, full-funnel measurement, and weekly optimisation. We work to your CPA and ROAS — not vanity reach.

  • Channel mix. Meta (Instagram + Facebook), TikTok, Google, and rednote — the right balance for your funnel.
  • Tracking setup. Pixel, server-side events, conversion APIs — measurement that survives iOS and ad-blockers.
  • Creative testing. Iteration cadence on copy, hooks, formats, audiences — informed by social content insights.
  • Optimisation. Weekly bid + budget shifts; monthly creative refresh; quarterly account restructure when needed.
  • Reporting. One dashboard, your KPIs, plain-English commentary.

A simple, four-step rhythm.

Step 1

Discovery

We get into your brand, audience and goals. Free 30-min consult with a senior strategist — no commitment.

Step 2

Plan

A concrete plan within a week: scope, channels, creators, budget, timeline, and the metrics we'll be judged on.

Step 3

Execute

Studio shoots, creator briefings, paid media — managed by one project lead so nothing slips between vendors.

Step 4

Optimise

Weekly readouts and monthly reviews. We move budget and creative based on what's actually performing.

Common questions.

What kind of brands do you work with?

Past and current partners include Holiday XP, Yun Express, BMW, JNBY, Foodiefox, T32 Dental, Yuki House, TickShop and Top Trend Beauty — across e-commerce, lifestyle, healthcare, automotive and Web3.

Which platforms do you specialise in?

Primarily Instagram, Facebook, TikTok and rednote — with extensions to YouTube, Google, Douyin and Bilibili based on the brief.

How do we get started?

Send us a message via the contact page with your goals and timeline. A senior strategist will book a 30-minute call within 48 hours.

Do you work with brands outside Australia?

Yes. We're built around Australia–China cross-border marketing and regularly support clients launching into either market.

What is your minimum engagement?

Project-based work starts from a single campaign. Always-on retainers start at 3 months — we believe shorter engagements rarely produce meaningful results.

Tell us your goal.

Launch, campaign, or full-year program — we'll come back with a plan within 48 hours.

Start a project