Holiday XP runs affordable and luxurious holiday packages across Australia and abroad. With Australian winter approaching, they wanted to push their Mt Buller skiing package — but needed a campaign that would actually move bookings, not just show pretty mountains.
We built a comprehensive plan around two assets: a cinematic hero video showcasing the breathtaking scenery and skiing experience, and a partnership program with rednote creators who travelled to Mt Buller and documented their trip in a genuine voice. Throughout the campaign we kept tight communication with Holiday XP — script, shoot, edit, post-production, all to one brief.
The Skiing in Mt Buller video generated meaningful social buzz, drove direct enquiries, and the campaign was a clear commercial success. The package sold through the booking window the campaign was designed to fill.
TopStreaming is the go-to digital marketing company in our network. Their team have a deep understanding of the latest trends and technologies in social media marketing.— Holiday XP · Marketing Lead
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