T32 is a family-friendly dental clinic launching in Sydney late 2022. Pre-opening, they needed a rednote presence that signalled clinical authority while staying warm and approachable — and that converted to in-store bookings, not just follows.
We built the account around educational video content — bite-sized dental health explainers featuring the clinic's specialists. We planned and filmed the grand opening to capture the warmth between kids, parents and the team. Five vetted creators were invited to experience services like teeth cleaning and document them honestly. Every shoot was scripted in advance, equipment was professional-grade, and every clip was reviewed before publish.
A pre-opening account already running with credibility. Bookings tracked back to the social channel from launch week, and the account became the studio's primary front-door for new patients.
Their team of experts provided invaluable guidance and support, helping me develop a comprehensive digital marketing strategy that has significantly increased my online presence.— T32 Dental · Practice Lead
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